Frontmatter; TABLE OF CONTENTS; INTRODUCTION; ACKNOWLEDGEMENTS; CONTRIBUTORS; BROADENING THE CONCEPT OF LIS MARKETING; A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES; MARKETING PUBLIC LIBRARIES IN DENMARK; MARKETING LIS IN NORWAY -- AN OVERVIEW; LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART; UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES; FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES; MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION?; MARKETING LIBRARY SERVICES IN AFRICA; MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA
Summary
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is di
