| Description |
xvi, 319 pages : illustrations ; 25 cm |
| Contents |
1. The Power of the Half Hour -- 2. A Short History of Infomercials: From Evolution to Revolution -- 3. Determining Product Viability -- 4. Infomercial Strategies -- 5. Identifying Your Target Audience -- 6. Infomercial Creative Components -- 7. Producing an Infomercial -- 8. Infomercial Financial Realities -- 9. Media Planning, Buying, and Analysis -- 10. Inbound Telemarketing -- 11. Aftermarketing: Extending Your Infomercial Profits -- 12. Fulfillment and Packaging -- 13. Five Ways to Avoid Committing Infomercial Suicide -- 14. NIMA International and Regulatory Issues -- 15. The Future of Infomercials -- App. A. Contributors -- App. B. Networks -- App. C. Related Agencies and Industry Associations -- App. D. Global Infomercial Marketing Resources -- App. E. Sample Storyboard -- App. F. Sample Script: "The Art of Buying a Car" (Nissan Altima) -- App. G. Sample Production Budget |
| Summary |
In The Complete Guide to Infomercial Marketing you get all the insights and know-how of Tim Hawthorne, one of the long-time leaders of the infomercial business: Drawing on his 20-plus years' experience producing some of the most profitable infomercials ever made, Hawthorne provides step-by-step practical guidance to help you |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Infomercials.
|
|
Television advertising.
|
| LC no. |
96043356 |
| ISBN |
0844234451 (alk. paper) |
|
