1 online resource (263 pages) : color illustrations, maps
Contents
Importance and efficacy: why our brains love infographics : Varied perspectives on information design ; A brief history ; Objectives of visualization ; Appeal ; Comprehension ; Retention -- Infographic formats: choosing the right vehicle for your message : Static infographics ; Motion graphics ; Interactive infographics -- The visual storytelling spectrum: an objective approach : Understanding the visual storytelling spectrum -- Editorial infographics : What are editorial infographics? ; Origins of editorial infographics ; Editorial infographic production -- Content distribution: sharing your story : Posting on your site ; Distributing your content ; Patience pays dividends -- Brand-centric infographics : "About us" pages ; Product instructions ; Visual press releases ; Presentation design ; Annual reports -- Data visualization interfaces : A case for visualization in user interfaces ; Dashboards ; Visual data hubs -- What makes a good infographic? : Utility ; Soundness ; Beauty -- Information design best practices : Illustration ; Data ; Visualization -- The future of infographics : Democratized access to creation tools ; Socially generative visualizations ; Problem solving ; Becoming a visual company
Summary
Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content - such as infographics and data visualization - can accomplish this. With DIY functionality, The Power of Infographics will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. The Power of Infographics will show you the vast potential to using the communication medium as a marketing tool by ..
