| Description |
1 online resource (vii, 248 pages) |
| Summary |
This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification. Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although transnational and comparative studies are increasingly taking into account historical and cultural ideas, is this a result of the exploitation of historical and cultural research for industrial purposes and education export? Educational brands should attract global customers and advertise countries as smart environments for global investments |
| Bibliography |
Includes bibliographical references |
| Notes |
Online resource; title from resource home page (ProQuest Ebook Central, viewed November 29, 2022) |
| Subject |
Vocational education -- Marketing
|
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Social & cultural history.
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Educational strategies & policy.
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Industrial or vocational training.
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EDUCATION -- Essays.
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EDUCATION -- Organizations & Institutions.
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EDUCATION -- Reference.
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Vocational education -- Marketing
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| Form |
Electronic book
|
| Author |
Heikkinen, Anja, editor.
|
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Lassnigg, Lorenz, editor.
|
| ISBN |
1443883239 |
|
9781443883238 |
|
1443880167 |
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9781443880169 |
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