| Description |
xii, 195 pages : illustrations ; 24 cm |
| Series |
New horizons in international business |
|
New horizons in international business.
|
| Contents |
6. Local Organization. Regional structures. Mother-daughter organization. Matrix organization. Organization of marketing to projects. Regional organization. Organization of transfer pricing |
| Summary |
Professor Jansson utilizes a transaction-cost theory to explain behaviour within the European transnational corporations. Providing researchers, students and business analysts with detailed information on the experience of key transnational corporations in Southeast Asia, this important book also offers an assessment of the effects of marginal activities on multinational corporations in areas far away from their home base |
|
Transnational Corporations in Southeast Asia presents an institutional economic approach which describes and explains the local and regional organization of 17 European transnational corporations in Southeast Asian markets in relation to their worldwide organization. Focusing on the period from 1984 to 1991, the book also includes a detailed account of the establishment strategies of these corporations and their major operations in the region |
|
Rapidly growing investment in Southeast Asia poses a major strategic and organizational challenge for European transnational corporations. In addition to establishing and maintaining profitable businesses in these strongly local markets, transnationals now have to integrate their Southeast Asian operations into their global strategies and operations |
| Analysis |
International business Management |
|
South-East Asia |
| Bibliography |
Includes bibliographical references (pages 179-190) and index |
| Subject |
Corporations, European -- Southeast Asia -- Case studies.
|
|
Industrial organization -- Southeast Asia -- Case studies.
|
|
International business enterprises -- Southeast Asia -- Case studies.
|
| SUBJECT |
Asia, Southeastern -- Commerce.
http://id.loc.gov/authorities/subjects/sh2008117031
|
| LC no. |
93032247 |
| ISBN |
1852789832 |
|
