Limit search to available items
Book Cover
E-book
Author Schorsch, Martin

Title Market entry strategies for Russia : a comprehensive survey based on expert interviews / Martin Schorsch
Published Hamburg : Diplom.de, 2009

Copies

Description 1 online resource (104 pages) : illustrations (chiefly color)
Contents Market Entry Strategies for Russia; Table of Content; List of Tables; Executive Summary; 1. Introduction; 2. Methodology; 3. Trade relations and investment environment; 4. Legal framework for investment into Russia; 5. Social Environment for Market Entry; 6. Market entries of German companies; 7. Conclusions; 8. Appendix; 9. Bibliography; Autorenprofil
Summary In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies
Notes Cover title
Bibliography Includes bibliographical references
Notes Print version record
Subject Export marketing -- Russia
Industries -- Russia
Industrial organization -- Russia
BUSINESS & ECONOMICS -- Exports & Imports.
BUSINESS & ECONOMICS -- International -- General.
BUSINESS & ECONOMICS -- International -- Marketing.
POLITICAL SCIENCE -- International Relations -- Trade & Tariffs.
Export marketing
Industrial organization
Industries
Russia
Form Electronic book
ISBN 9783836614696
3836614693