2016

The Alibaba Group : Chinese internet entrepreneur Jack Ma's move to 'hive off' Alipay adds to his troubles with Yahoo!

Guo, Yi, author

[London] : SAGE, 2016

 

2007

Business-to-business marketing

Brennan, Ross, 1957-

Los Angeles ; London : SAGE, 2007

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2016

CDK digital marketing : addressing channel conflict with data analytics

Zettelmeyer, Florian, author

[London] : SAGE, 2016

 

2017

Compressors Asia Limited : transformation to project marketing firm?

Phadtare, Milind Trivikram, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2024

Finish Thompson aligning go-to-market strategy with customer buying behavior

Stevens, Ruth P. (Ruth Palmer)



 

2016

Rich's products and healthy eating consumers : corporate ethnographic techniques

Barretta, Paul G., author

[London] : SAGE, 2016

 

2023

Voice of the customer : how to use client interviews to understand B2B client experiences, identify business risks, and spot opportunities

Thum, Stephanie, author

London : SAGE Publications: SAGE Business Cases Originals, 2023

 

2007

Business-to-business marketing practices in China