| Description |
1 online resource |
| Series |
SAGE Research Methods. Cases |
|
SAGE Research Methods. Cases
|
| Summary |
This case study describes my use of a randomized, post-test only, control group, survey experiment to explore how celebrity endorsements of candidates for public office affect voter emotions. Specifically, I describe a study in which I exposed respondents (college students) to factual information about celebrity support for Democratic nominee for president Hillary R. Clinton during the 2016 presidential election to see how it affected respondents' levels of enthusiasm, anger, and anxiety vis a vis Secretary Clinton. I discuss how I designed my simple experiment, how I obtained a respondent pool, and how I designed my survey instrument. I conclude with a discussion of the practical lessons I learned during my study |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Clinton, Hillary Rodham -- Public opinion.
|
|
Celebrities -- Public opinion -- Research.
|
|
Indorsements -- Public opinion -- Research.
|
|
Public opinion polls.
|
| Form |
Electronic book
|
| ISBN |
1526488043 |
|
9781526488046 (ebook) |
|
