| Description |
1 online resource (xv, 234 pages) |
| Contents |
Chapter 1: Introduction: Political Communication and Mobilisation in India -- Chapter 2: Under Colonial Rule: Mobilisation in the Hindi and English Press -- Chapter 3: Media and Mobilisation in Independent India -- Chapter 4: Localisation, Grassroots Mobilisation and Hindi News Media -- Chapter 5: Political Economy of the Hindi Press -- Chapter 6: The Hybrid Media System, Anti-corruption Movement and Political Mobilisation -- Chapter 7: Agenda-setting and Mobilisation in a Hybrid Media Environment -- Chapter 8: Conclusion: Politics, Power and Mobilisation in Digital India |
| Summary |
This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than forty percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, each another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation |
| Notes |
Vendor-supplied metadata |
| Subject |
Communication in politics -- India
|
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Mass media -- Political aspects -- India
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Hindi newspapers -- India
|
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Communication in politics.
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Hindi newspapers.
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Mass media -- Political aspects.
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India.
|
| Form |
Electronic book
|
| ISBN |
9781108235891 |
|
1108235891 |
|
9781108692403 |
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1108692400 |
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