| Description |
vi, 338 pages ; 23 cm |
| Series |
Popular culture and everyday life ; v. 21 |
|
Popular culture & everyday life ; v. 21
|
| Contents |
Authenticity, value, and the utility of fiction in promotional culture -- Branded space, branded citizens -- Branding and the promotional public sphere -- Performing the brand : art, entertainment, and entrepreuneurship |
| Summary |
"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET |
| Analysis |
Promotional culture |
|
Promotional culture |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Brand name products.
|
|
Imagery (Psychology)
|
|
Branding (Marketing)
|
|
Imagination.
|
|
Popular culture.
|
| Author |
Aronczyk, Melissa.
|
|
Powers, Devon.
|
| LC no. |
2010023360 |
| ISBN |
9781433108662 (hardcover : alk. paper) |
|
9781433108679 (paperback: alk. paper) |
|
