| Description |
1 online resource (xi, 408 pages) : illustrations |
| Contents |
Reputation capital Building and maintaining trust in the 21st century -- I: Reputation in the 21st century -- Good or evil? -- Trust and reputation in the age of globalisation -- Reputation or: How I learned to stop worrying and love the market -- II: The business case for reputation -- Recognition or rejection #x2013; How a company#x2019;s reputation influences stakeholder behaviour -- What#x2019;s measurable gets done #x2013; Communication controlling as a prerequisite for a successful reputation management -- The role of corporate and personal reputations in the global war for talent -- The CSR myth: true beauty comes from within -- The Brussels reputation story #x2013; the interplay of public affairs and reputation -- III: The 21st century of reputation crisis -- Managing reputational risk #x2013; A cindynic approach -- Managing reputational risk #x2013; Case studies -- Managing reputational risk #x2013; From theory to practice -- Reputation and regulation -- Measuring risks to reputation -- Crisis management in the media society #x2013; Communicative integrity as the key to safeguarding reputation in a crisis -- Getting the stain out of #x201C;sustainable brands#x201D; -- #x201C;Our reputation is at stake#x201D; #x2013; Corporate communications in the light of the global economic downturn -- IV: New perspectives for reputation management -- Community reputation communicates change to the world -- EU accession: Turkey#x2019;s reputation on its journey towards EU membership -- Consistency: a proven reputation strategy. How companies can optimise their message -- The Agora of the 21st century: On the invention of many-to-one communication -- The leader#x2019;s role in managing reputation -- Coca-Cola Hellenic reputation case study -- Never underestimate the importance of details -- Is there no prescription? Reputation in the pharmaceutical industry -- V: Reputation strategies for the 21st century -- Who wants to be a millionaire? Investment strategies for reputation management in the 21st century |
| Summary |
Offers strategies and management rules for investing in, earning and keeping reputation capital safe in the unpredictable and complicated markets. This book presents insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and pharmaceutical sectors |
| Analysis |
economie |
|
economics |
|
bedrijfswetenschap |
|
management science |
|
bedrijfsvoering |
|
management |
|
finance |
|
Management studies, Business Administration, Organizational Science (General) |
|
Management, bedrijfskunde, organisatiekunde (algemeen) |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| In |
Springer eBooks |
| Subject |
Corporate image.
|
|
Trust.
|
|
Business ethics.
|
|
Organizational behavior -- Moral and ethical aspects
|
|
Leadership -- Moral and ethical aspects
|
|
Industrial management -- Moral and ethical aspects
|
|
Reliability.
|
|
Honesty.
|
|
Goodwill (Commerce)
|
|
Confidence.
|
|
corporate image.
|
|
Economie de l'entreprise.
|
|
Science économique.
|
|
Affaires.
|
|
Confidence
|
|
Business ethics
|
|
Corporate image
|
|
Goodwill (Commerce)
|
|
Honesty
|
|
Industrial management -- Moral and ethical aspects
|
|
Leadership -- Moral and ethical aspects
|
|
Organizational behavior -- Moral and ethical aspects
|
|
Reliability
|
|
Trust
|
|
Unternehmen
|
|
Kommunikation
|
|
Prestige
|
|
Imagepflege
|
|
Reputatie.
|
|
Corporate image.
|
| Form |
Electronic book
|
| Author |
Klewes, Joachim, 1954-
|
|
Wreschniok, Robert
|
| LC no. |
2009933415 |
| ISBN |
9783642016301 |
|
3642016308 |
|
9783642016295 |
|
3642016294 |
|
