| Description |
1 online resource |
| Series |
SAGE business cases |
|
SAGE business cases
|
| Summary |
GoGreen Inc. has supercenters worldwide. Lee Smith, chief executive officer (CEO), was troubled because of the recent negative coverage of the company by media and activists. Specific criticisms included GoGreen's connections to human rights abuses associated with working conditions at their stores. During this period of criticism, a hurricane struck the Gulf Coast. One store manager of a GoGreen branch in the Gulf Coast went out of her way to help the community in need and provided people with essential supplies from the GoGreen store. The media and activists took notice of this incident and praised the company for its efforts. This brought in some positive media coverage for GoGreen |
| Notes |
Originally Published InGribbin, D., & Saini, J. S. (2021). GoGreen Supercenter: Energy Savings and Parking Lot Lighting System Case. IMA Education Case Journal, 14(2), Article 2 |
|
Description based on XML content |
| Subject |
Hypermarkets -- Press coverage -- Case studies
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Saini, Jagjit S., author
|
| ISBN |
9781529797244 |
|
1529797241 |
|
