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Subjects (1-2 of 2)
Hygiene products -- Marketing -- Case studies
2
E-book
2008

Realities of emerging markets : some lessons from Unilever's strategy for Lifebuoy & Sunsilk in India


Purkayastha, Debapratim, author

[Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2008]

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