Machine generated contents note: ch. 1 Introduction -- ch. 2 Users as Learners: Rethinking Digital Experiences as Inherently Educational / Linda Leung -- ch. 3 You Are What You Wear: The Ideal and Real Consumer/User / Sara Goldstein -- ch. 4 What's the Story? Hamessing the Power of Storytelling in Film for Experience Design / Mark Ward -- ch. 5 The Art of ̀Slow': Taking Time in the Digital Age / Daisy Tam -- ch. 6 The Personal is the Political: Why Feminism is Important to Experience Design / Adrienne Tan -- ch. 7 Lessons from Web Accessibility and Intellectual Disability / Linda Leung -- ch. 8 Beyond the Visual: Applying Cinematic Sound Design to the Online Environment / Mark Ward -- ch. 9 Architectures of the Physical and Virtual: Parallel Design Principles in Built and Digital Environments / Meaghan Waters -- ch. 10 Art and Articulation: The Finer Points of Engaging the User in Abstract Concepts and Lateral Thinking / Scott Bryant