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Book Cover
E-book
Author N. Sheth, Jagdish

Title Genes, Climate, and Consumption Culture : Connecting the Dots
Published Bingley : Emerald Publishing Limited, 2017

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Description 1 online resource (267 pages)
Contents Front Cover; Genes, Climate, and Consumption Culture; Copyright Page; Dedication; Contents; Acknowledgments; Preface; Introduction: Climate and the History of Man; The Evolution of Man; The Rise of Civilizations; Climate and Higher Civilization; "What Climate Giveth ... "; The Climate is ... the Climate; Notes; Part One; 1. We Are Where We Eat; The Origins of Food Production; Northern Diets: Vegetarians Not Welcome; "Superlatively Good Food"; Vodka, the Russian Spice (of Life); The Blood Type Factor; The Case of African Americans; Notes; 2. What to Wear?; Cold-Weather Clothes
Clothing for a Temperate ClimateTropical Attire; Clothing as a Symbol; Fashion's Tight Noose; Climate versus Fashion; Other Health Problems; Climate's Comeback?; Notes; 3. A Roof Overhead; Temporary Shelters in Harsh Climates; Stone + Timber = Permanence; The Wonders of Mud; House-Building in the Tropics: Bamboo, Reeds, Grasses, Poles; So What?; Sick Shelters; Conclusion; Notes; Part Two; 4. Your Time or Mine?; "Had We But World Enough": A Note on Space; Notes; 5. Individualism and Collectivism; Definitions; The Family Unit; The "Happiness" Quotient
In the Workplace: Competition or Cooperation?What's Mine is Mine: The Issue of Intellectual Property; Politics, Religion, and Conflict; Assessments; Conclusion; Notes; 6. Embrace of Technology and Dominion Over Nature; Avoiding "Edenism"; The Pluralist Response; Technology, Consumption, and Control; The Development Trap; Climate Change: Ironic Debacle of the West?; China: The Final Turn of the Screw?; Notes; Conclusion; References; Index
Summary Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption
Notes Print version record
Subject Consumer behavior.
Human beings -- Effect of climate on.
Human genetics -- Variation.
Genetic Variation
Sales & marketing.
Business & Economics -- Marketing -- General.
Consumer behavior
Human beings -- Effect of climate on
Human genetics -- Variation
Form Electronic book
ISBN 9781787434110
1787434117