| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
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SAGE Business Cases
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| Summary |
Hindustan Unilever Limited (HUL) a subsidiary of Unilever was India's largest Fast Moving Consumer Goods company with a sales turnover of 163 billion rupees and net profit of 21 billion rupees in 2008. Although HUL recorded CAGR of sales by 22% and profits by 32% in the nineties its sales grew only by a CAGR 4.96% and net profits by 7% during the 1999-2008 period. The stagnating sales during the 2001-2004 period and the increasingly turbulent environment in the growing Indian consumer market demanded HUL to take corrective action in its people management strategy and practices to attain its organizational growth and profitability objectives. The case describes the marketing and HR initiatives taken by HUL during the period from 1999 to 2008. Participants are required to assess the impact of the different change initiatives made and suggest possible changes in HR policies and practices to attain HUL's objectives |
| Notes |
Originally Published In Krishnan, T. N., & Thomas, J. (2010). Hindustan Unilever Limited: Aligning Talent Strategy To Address Marketing Challenges. Kozhikode, India: Indian Institute of Management, Kozhikode |
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Description based on XML content |
| Subject |
Hindustan Unilever (Firm) -- Case studies
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Industrial management -- India -- Case studies
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Marketing -- India -- Case studies
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Human capital -- India -- Case studies
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Human capital.
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Industrial management.
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Marketing.
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India.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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| Author |
Thomas, Joffi, author
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| ISBN |
9781529708790 |
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1529708796 |
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