Cover ; contents; the foundation of hotel marketing; behavioural profile of hotel customers ; hotel market segmentation; marketing information system for hotels ; hotel product strategy; hotel promotion strategy; hotel pricing strategy; hotel placement strategy; overall marketing strategy for hotel; emerging challenges before hotel industry; hotel planning for 21st century ; bibliography
Summary
1. The Foundation of Hotel Marketing 2. Behavioural Profile of Hotel Customers3. Hotel Market Segmentation 4. Marketing Information System for Hotels 5. Hotel Product Strategy 6. Hotel Promotion Strategy7. Hotel Pricing Strategy 8. Hotel Placement Strategy 9. Overall Marketing Strategy for Hotel 10. Emerging Challenges Before Hotel Industry 11. Hotel Planning for 21st Century - Bibliography
