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Book Cover
E-book
Author Chinje, Nathalie, author

Title Mowana Spa : a top-to-toe experience / Nathalie Chinje, Alison Gaylard
Published London : SAGE Publications Ltd, 2017

Copies

Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again. The spa industry was becoming increasingly competitive and now, in September 2015, Hunink was reviewing all that she and her team had done to create an experience that would set Mowana apart from the many other day spas in the suburb of Fourways. She wondered what the spa was getting right and what else it could do to grow its customer base
Notes Originally published: Chinje, N., & Gaylard, A. (2015). Mowana Spa: A Top-to-toe Experience. WBS-2015-15. Johannesburg: The Case Centre, Wits Business School
Description based on XML content
Subject Indaba Hotel. Mowana Spa
Health facilities -- South Africa -- Johannesburg
Hotel management -- South Africa -- Johannesburg
Hospitality industry -- South Africa -- Johannesburg -- Marketing
Hospitality industry -- South Africa -- Johannesburg -- Management
Health facilities
Hospitality industry -- Management
Hospitality industry -- Marketing
Hotel management
South Africa -- Johannesburg
Genre/Form Case studies.
Études de cas.
Form Electronic book
Author Gaylard, Alison, author
ISBN 9781473994959
1473994950