Title Real-time service Marriott M Live / Dimitrios Buhalis

Published London : Henry Stewart Talks, 2022

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (4 min.) : color, sound) Series The business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary This case study illustrates the need for real-time service for the co-creation of value, using the case of Marriott M Live as an example from the tourism/service industry Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Digital transformation and virtual tourism Title from title frames Subject Marriott International, Inc. SUBJECT Marriott International, Inc. fast Subject Hospitality industry -- Information technology Hospitality industry -- Marketing -- Case studies Social media. Tourism -- Information technology Tourism -- Marketing social media. Hospitality industry -- Information technology Hospitality industry -- Marketing Social media Tourism -- Marketing Genre/Form Case studies Form Streaming video

Other Titles Digital transformation and virtual tourism Digital transformation and virtual tourism Digital transformation and virtual tourism

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