| Description |
1 online resource |
| Contents |
Cover -- Title Page -- Copyright -- Contents -- Introduction -- Part I: Where Does Work Belong? Toward a New Conception of Home -- 1. The Home and Its Function -- 2. Industry Stay Out -- 3. The Telephone and Better Living -- 4. Portable Typewriters for Home Use -- Part II: The Consumption of Office Practices and Communication Technology in the Postwar Middle-Class Home -- 5. The Quest for Easy Livin' in the Suburban Home -- 6. The Big Business of Homemaking -- 7. Junior-Sized Offices -- 8. An Office Away from the Office -- Part III: The Birth of the Live-Work Lifestyle |
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9. Real Men Live in the City -- 10. Pseudo-Bohemian Bachelorettes -- 11. Work Where You Live -- Part IV: Neoliberal Domestic Workspaces -- 12. The Electronic Cottage -- 13. Adaptable Parents, Flexible Jobs, and Adaptive Homes -- 14. Urban Professional Lifestyles -- Acknowledgments -- Notes -- Selected Bibliography -- Index -- About the Author |
| Summary |
"How did Americans come to believe that working at home is feasible, productive, and desirable? Easy Living examines how the idea of working within the home was constructed and disseminated in popular culture and mass media during the twentieth century. Through the analysis of national magazines and newspapers, television and film, and marketing and advertising materials from the housing, telecommunications, and office technology industries, Easy Living traces changing concepts about what it meant to work in the home. These ideas reflected larger social, political-economic, and technological trends of the times. Elizabeth A. Patton reveals that the notion of the home as a space that exists solely in the private sphere is a myth, as the social meaning of the home and its market value in relation to the public sphere are intricately linked"-- Provided by publisher |
| Analysis |
Elizabeth A. Patto, Television, films, magazines, newspaper, marketing, advertising, telecommunications, office technology, industries, Social Economic, Political Economic, public relation, technology, Middle-Class Home, postwar, homemaking, Postwar Suburban, Professional, Lifestyles, Parents, Labor Studies, American Studies, Media Studies, Communications, Cultural Studies, US History, Sociology, 20th Century, Business, Economics, Modern World, Social Science, History, Easy LIving, Maryland University, Baltimore County, Domestic Relationship |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Home offices -- Social aspects -- United States -- History -- 20th century
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BUSINESS & ECONOMICS -- General.
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United States
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| Genre/Form |
History
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| Form |
Electronic book
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| ISBN |
9781978802261 |
|
1978802269 |
|
9781978802247 |
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1978802242 |
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