Description |
1 online resource : illustrations |
Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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Summary |
Hewlett Packard CEO Carly Fiorina is fighting the families of the founding members of HP regarding a proposed merger between HP and Compaq. Fiorina sees the merger as the only way to stay competitive in the technology market and compete with IBM. Walter Hewlett, board member and son of founder William Hewlett, believes the merger is risky and further exposes the company to the highly commoditized personal computer market. Fiorina must convince shareholders about her vision for HP in order to win the proxy vote |
Notes |
Originally published: Chaiyadhiroj, K., Rampton, A., & ORourke, J. S. (2002). HP-Compaq: A merger of technology giants (B). 02-10 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
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Description based on XML content |
Subject |
Fiorina, Carly
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Hewlett, William R
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SUBJECT |
Fiorina, Carly fast |
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Hewlett, William R. fast |
Subject |
Hewlett-Packard Company.
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Compaq Computer Corporation.
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SUBJECT |
Compaq Computer Corporation fast |
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Hewlett-Packard Company fast |
Subject |
Electronic industries -- United States -- Case studies
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Computer industry -- United States -- Case studies
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Consolidation and merger of corporations -- United States -- Case studies
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Corporations -- Investor relations -- United States -- Case studies
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Computer industry
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Consolidation and merger of corporations
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Corporations -- Investor relations
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Electronic industries
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United States
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Genre/Form |
Case studies
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Case studies.
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Études de cas.
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Form |
Electronic book
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Author |
Rampton, Adam, author
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O'Rourke, James S., 1946- author.
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ISBN |
9781526407122 |
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1526407124 |
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