Title Hewlett Packard : a pioneering approach to global account management / George S. Yip

Published London : Henry Stewart Talks, 2018

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (8 min.) : color, sound) Series Business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary This case study describes Hewlett-Packard's global account management programme and its evolution since the 1990s. Today, Hewlett-Packard uses an extensive, multi-tiered global account management programme which it sees as essential for the retention of its most important multinational customers Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Global account management Title from title frames Subject Hewlett-Packard Company. SUBJECT Hewlett-Packard Company. fast (OCoLC)fst00547002 Subject Customer relations -- Management. Globalization -- Economic aspects International business enterprises -- Management Marketing -- Key accounts. Strategic planning. Customer relations -- Management. Globalization -- Economic aspects. International business enterprises -- Management. Marketing -- Key accounts. Strategic planning. Form Streaming video

Other Titles Global account management Global account management Global account management

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