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Book Cover
Author Barua, S. K. (Samir K.), author

Title Hero-Honda / Samir K. Barua & N. Balasubramanian
Published [London] : SAGE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary The case focuses on governance issues that arise in case of joint ventures. The case is based on one of the most successful joint ventures in the history of corporate India between Honda Motor Company of Japan and the Munjal family of India. They established Hero Honda Motor Company in 1984. The company became the largest producer of motorcycles in the world
Notes Originally Published in: Barua, S. K., & Balasubramanian, N. (2015). Hero-Honda: Split Wide Open. BP0386. Ahmedabad: Indian Institute of Management, Ahmedabad
Description based on online resource; title from home page (viewed on May 4, 2016)
Subject Hero Honda Motor Company
Strategic alliances (Business) -- Case studies.
Corporate governance -- Case studies.
Strategic planning -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Balasubramanian, N., author
ISBN 9781473977327 (ebook)