Title Adapting health communication to cultural needs : optimizing documents in South-African health communication on HIV and AIDS / edited by Piet Swanepoel, Hans Hoeken

Published Amsterdam ; Philadelphia : John Benjamins Pub. Co., ©2008

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Description 1 online resource (178 pages) : illustrations Contents Optimizing health communication in South Africa : an introduction / Hans Hoeken and Piet Swanepoel -- Planned development of culturally sensitive health promotion programs : an intervention mapping approach / Madelief G.B.C. Bertens [and others] -- Creating a climate of safer sex : making efficacious action plausible / Gary R. Pettey and Richard M. Perloff -- The integrative model of behavioral prediction and message-based HIV prevention / Marco Yzer -- Health education in action in southern Africa : Soul City / Sue Goldstein, Harriet Perlman, and Caroline Jan Smith -- Promoting VCT among South African students : are we missing the message? / Piet Swanepoel [and others] -- Cultural differences in the perceptions of fear and efficacy in South Africa / Carel Jansen [and others] -- The effect of language style in message-based HIV prevention / Elvis Saal -- Visual health communication : why and how do literate and low literate South Africans differ in their understanding of visual health messages? / Alfons Maes, Karen Foesenek, and Hanneke Hoogwegt Summary The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience's characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, w Bibliography Includes bibliographical references and index Notes English Print version record Subject AIDS (Disease) -- South Africa -- Prevention HIV infections -- South Africa -- Prevention Communication in medicine -- South Africa Intercultural communication -- South Africa Health education -- South Africa Communication. Manners and customs. Misinformation. Cultural competence. HIV Infections -- prevention & control Communication Cultural Characteristics Cultural Competency Health Promotion -- methods customs (social concepts) MEDICAL -- AIDS & HIV. HEALTH & FITNESS -- Diseases -- AIDS & HIV. Manners and customs Communication AIDS (Disease) -- Prevention Communication in medicine Health education HIV infections -- Prevention Intercultural communication SUBJECT South Africa https://id.nlm.nih.gov/mesh/D013019 Subject South Africa Form Electronic book Author Swanepoel, Piet, 1937- Hoeken, J. A. L. (Johannes Anna Lambertus), 1965- LC no. 2008018019 ISBN 9789027290106 9027290105 9027232474 9789027232472 1282105116 9781282105119 9786612105111 6612105119

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