| Description |
xi, 249 pages : illustrations, portraits ; 25 cm |
| Contents |
Ch. 1. Introduction to Health Promotion -- Pt. I. Foundations and Principles. Ch. 2. Policies and Procedures. Ch. 3. Business Ethics -- Pt. II. Management. Ch. 4. The Organization. Ch. 5. Managing Employees. Ch. 6. Job Design and Evaluation. Ch. 7. Staffing. Ch. 8. Appraisal, Training, and Development. Ch. 9. Communication Management. Ch. 10. Computer Applications -- Pt. III. Marketing. Ch. 11. The Open Market Analogy. Ch. 12. Consumers of Health Promotion Services. Ch. 13. Supply and Demand. Ch. 14. Competition. Ch. 15. Market Segmentation and Research. Ch. 16. Market Strategy and Product Planning. Ch. 17. Program Promotion -- Pt. IV. Financial Operations. Ch. 18. Economic Influences. Ch. 19. Budgeting. Ch. 20. Purchasing -- Pt. V. Planning. Ch. 21. Long-Range Planning. Ch. 22. Project Planning. Ch. 23. Work Planning. Ch. 24. Progress Reporting |
| Analysis |
Health |
|
Promotion |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Allied health personnel.
|
|
Health promotion -- Management.
|
|
Health promotion -- Personnel management.
|
|
Health promotion.
|
|
Industrial hygiene.
|
| Author |
Glaros, Timothy E., 1945-
|
| LC no. |
93038014 |
| ISBN |
0873226119 |
|
