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Book Cover
Author Sheaff, Rod.

Title Marketing for health services : a framework for communications, evaluation and total quality management
Published Milton Keynes ; Philadelphia : Open University Press, 1991


Location Call no. Vol. Availability
Description viii, 182 pages : illustrations ; 24 cm
Analysis Great Britain
Health services Marketing
National Health Service (GB)
Overseas item
Total quality management
Bibliography Includes bibliographical references and index
Subject Great Britain. National Health Service -- Management.
Health maintenance organizations -- Great Britain -- Marketing.
Health services administration.
Medical care -- Marketing.
Medical care -- Great Britain -- Marketing.
National health services -- Great Britain -- Management.
Public health administration.
Public health -- Marketing.
Total quality management in human services.
Total quality management.
National health services -- Great Britain.
Marketing of Health Services.
National Health Programs.
Marketing of Health Services.
State Medicine -- economics.
SUBJECT United Kingdom.
United Kingdom.
LC no. 91113655
ISBN 0335154271 (paperback)