| Description |
1 online resource |
| Series |
SAGE Research Methods. Cases |
|
SAGE Research Methods. Cases
|
| Summary |
This case study demonstrates the use of content analysis to examine online artifacts, specifically images of men's Halloween costumes. Using a grounded theory research approach, this case study moves through the steps in a content analysis research process-literature review, methodology, sampling, findings, analysis, and writing a research paper-to show how a theory about gender performance, masculinity in particular, emerges from the data. Particular attention is given to digitally produced online images circulating throughout a global mediascape |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Halloween costumes -- Case studies.
|
|
Masculinity -- Case studies.
|
| Genre/Form |
Case studies.
|
|
Case studies.
|
| Form |
Electronic book
|
| ISBN |
1526449501 |
|
9781526449504 (ebook) |
|
