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Record 42 of 73
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Author
Hesz, Alex.
Title
Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou
Published
Chichester, U.K. : Wiley, 2010
Copies
Location
Call no.
Vol.
Availability
W'BOOL
658.4083 Hes/Gtf
AVAILABLE
Description
xvii, 266 pages ; 24 cm
Contents
Introduction : idiots and infants -- Irrational Animal -- The necessary lie -- You can't handle the truth -- Guilt is the new fear -- Shades of green -- Reparations
Bibliography
Includes bibliographical references and index
Subject
Consumer behavior -- Psychological aspects.
Social responsibility of business.
Green marketing.
Guilt.
Author
Neophytou, Bambos.
LC no.
2009027974
ISBN
9780470746226
047074622X
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