Cover; Half Title; Title; Copyright; CONTENTS; Preface; FROM THE EDITOR'S DESK; Some Key Aspects of Utilizing Marketing Consultants for Group Practices; GUEST EDITORIAL; A Legal Viewpoint on Marketing for Group Practices; Marketing Planning for Group Practices; Differences in Marketing a New Practice versus Marketing an Established Practice; Preparing the Financial/Business Plan for Marketing the Group Practice; Building a New or Better Image for Your Practice through Solid Media Relations (Public Relations and Publicity); Professional Advertising-How Professional Is It?
How to Promote and Advertise a New or Existing ClinicBasic Marketing Research for the Group Practice or, What on Earth Is Targeting and Why Should I Care?; The Best Malpractice Insurance of Them All: Consumer Satisfaction; Physician Recruiting for Group Practices; The PPO: How to Market It and to Whom
Summary
A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and "word of mouth" from satisfied clients
