| Description |
1 online resource : illustrations |
| Series |
SAGE Business cases |
|
SAGE Business cases
|
| Summary |
Tony's Chocolonely is a chocolate brand on a mission to eradicate slavery and inequality in the chocolate industry. Originating in the Netherlands, Tony's has been selling chocolate since 2005 and its bars are now sold in various locations worldwide. Distinctive features of the chocolate bars include their unequally divided nature, which is deliberately designed to highlight the inequality in the chocolate industry. Tony's products raise awareness of issues in global chocolate supply chains among producers, retailers, and consumers, and the company implements various practices along its supply chain to address some of these issues.This case discusses the actions of Tony's Chocolonely to create sustainable and ethical business practices in the chocolate industry. Students are asked to evaluate Tony's business activity with regards to sustainability and marketing communications, to consider potential sustainable supply chain issues as the company grows its business globally, and to consider future threats and opportunities for Tony's in the chocolate sector |
| Notes |
Description based on XML content |
| Subject |
Business ethics -- Netherlands -- Case studies
|
|
Social responsibility of business -- Case studies
|
|
Green marketing -- Netherlands -- Case studies
|
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Chocolate industry -- Case studies
|
| Form |
Electronic book
|
| ISBN |
9781071941638 |
|
1071941631 |
|
