| Description |
1 online resource (pages .) |
| Series |
Routledge advances in management and business studies ; 15 |
|
Routledge advances in management and business studies ; 15.
|
| Contents |
Book Cover; Title; Contents; Preface; Introduction; Marketing and morality: perspectives and issues; Exploring moral meaning in green marketing; Conventional companies; Social mission companies; Business NGO collaboration; Green marketing and morality: evidence from three approaches; Amoralization, moralization, marketing and the natural environment; Conclusions; Notes; References; Index |
| Summary |
With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing |
| Subject |
Green marketing -- Moral and ethical aspects
|
| Form |
Electronic book
|
| ISBN |
0203187822 |
|
9780203187821 |
|
1280326476 |
|
9781280326479 |
|
