| Description |
1 online resource : illustrations |
| Series |
SAGE business cases |
|
SAGE business cases
|
| Summary |
The Noodle Stand Tokyo has distinguished itself in the market through its brand message of "ethical ramen." While the offerings have garnered glowing reviews from the local media as well as from YouTubers, the brand message has raised some questions about the misrepresentation of the term "ethical." While the ingredients were touted to be locally sourced and of the finest quality, questions arose about the appropriateness of labeling the ramen as ethical. This case examines the implications of adopting the concept of "ethical" in a brand message, specifically when misrepresentation occurs, and touches on the core components that need to be considered when a company intends to provide ethical products. Finally, this case also challenges students to formulate strategies to manage brand message misrepresentation |
| Notes |
Description based on XML content |
| Subject |
Social responsibility of business -- Japan -- Case studies
|
|
Green marketing -- Japan -- Case studies
|
| Form |
Electronic book
|
| ISBN |
9781071924433 |
|
1071924435 |
|
