Description |
1 online resource (253 pages) |
Contents |
Cover -- Table of Contents -- Glossary -- 1. An Introduction to Sustainable Marketing -- 2. Sustainable Marketing Strategy -- 3. Ethical Dimensions of Sustainable Marketing -- 4. The Marketing Environment and Processes -- 5. Consumer Behavior and Sustainable Marketing -- 6. Measurement and Research for Sustainable Marketing -- 7. Market Segmentation, Targeting, and Positioning for Sustainability -- 8. Global Problems, Global Opportunities -- 9. Sustainable Products and Services -- 10. Sustainable Branding and Packing -- 11. Marketing Channels: Sustainability in the Value Chain |
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12. Sustainable Pricing -- 13. Sustainable Marketing Communication -- 14. Sustainability in the Promotion Mix-Methods, Media, and Customer Relationships -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z |
Summary |
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies |
Bibliography |
Includes bibliographical references and index |
Notes |
Print version record |
Subject |
Ellipses-Marketing |
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Green marketing.
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Green marketing -- Case studies
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Green marketing
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Nachhaltigkeit
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Genre/Form |
Case studies
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Form |
Electronic book
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Author |
Schouten, John
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ISBN |
9781292054308 |
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1292054301 |
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