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Subjects (1-5 of 5)
Green marketing -- Case studies
1 2022 Blackrock, Inc : is ESG investment a defensible strategy? Dilts, Brennan, author London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2022 Rating: Electronic Resources
2 2024 Green marketing mix for coffee? : A case on Nescafé Mare, Zivai, active 2024, author London : SAGE Publications: SAGE Business Cases Originals, 2024 Rating: Electronic Resources
3 2023 Net Zero climate commitments : realistic goal or branding exercise? Isaacs, Andrew, author London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2023 Rating: Electronic Resources
4 2013 Sustainable Marketing Martin, Diane Rating: Electronic Resources
5 2021 Volkswagen's greenwashing backfires : the road to redemption Maamoun, Ahmed, author London : SAGE Publications: SAGE Business Cases Originals, 2021 Rating: Electronic Resources
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Blackrock, Inc : is ESG investment a defensible strategy?