| Description |
1 online resource (253 pages) |
| Contents |
Cover -- Table of Contents -- Glossary -- 1. An Introduction to Sustainable Marketing -- 2. Sustainable Marketing Strategy -- 3. Ethical Dimensions of Sustainable Marketing -- 4. The Marketing Environment and Processes -- 5. Consumer Behavior and Sustainable Marketing -- 6. Measurement and Research for Sustainable Marketing -- 7. Market Segmentation, Targeting, and Positioning for Sustainability -- 8. Global Problems, Global Opportunities -- 9. Sustainable Products and Services -- 10. Sustainable Branding and Packing -- 11. Marketing Channels: Sustainability in the Value Chain |
|
12. Sustainable Pricing -- 13. Sustainable Marketing Communication -- 14. Sustainability in the Promotion Mix-Methods, Media, and Customer Relationships -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z |
| Summary |
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| SUBJECT |
Ellipses-Marketing gnd |
| Subject |
Green marketing.
|
|
Green marketing -- Case studies
|
|
Green marketing
|
|
Nachhaltigkeit
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| Author |
Schouten, John
|
| ISBN |
9781292054308 |
|
1292054301 |
|
