| Description |
336 pages : illustrations (some color) ; 23 cm |
| Contents |
Machine derived contents note: Preface. -- Introduction: So You Want to Become a Graphic Designer? -- How I Became a Graphic Designer. -- Section I: Design Specialties. -- Editorial. -- Corporate Design. -- Book Design. -- Music/Record Design. -- Information Design. -- Advertising. -- Environmental. -- Interactivity. -- What Do You Look For? -- Motion. -- Type and Lettering. -- Advice To Designers. -- Section 2: Design Businesses. -- Freelancers. -- Small Studio. -- Partnerships. -- Medium Firm. -- Large Firm. -- On Personal Style. -- Section 3: Design Options. -- Crossing Disciplines. -- Entrepreneurs. -- Authorship. -- Major Influences. -- Section 4: Design Education. -- Undergraduate. -- Graduate. -- Continuing Education. -- List of Schools. -- The Future of Graphic -- Design. -- Appendix: Resource Guide. -- Bibliography: Recommended Reading. -- Index: Designers |
| Summary |
"Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has more than 600 striking illustrations and features the latest material on interactive design, information design, motion, and more." "Drawing on years of experience in the business, veteran designers Steven Heller and Teresa Fernandes cover everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines."--BOOK JACKET |
| Notes |
Previous ed.: 1999 |
|
Includes index |
| Bibliography |
Includes bibliographical references: page 335 |
| Subject |
Commercial art -- Vocational guidance.
|
|
Graphic arts -- Vocational guidance.
|
| Author |
Fernandes, Teresa.
|
| LC no. |
2002280975 |
| ISBN |
047117677X |
|
