Cover -- Title -- Contents -- Introduction -- Image and Brand-Building Promotions -- Be Inspired -- Invitations, Announcements, and Cards -- The Big Idea -- Keepsake Promotions -- Get Production Savvy -- Publication and Newsletter Promotions -- Treading New Ground -- Campaigns -- Directory of Suppliers and Manufacturers -- Directory of Contributors -- About the Author
Summary
Billions of dollars are spent every year on promotions, and for some, the payoff is huge
