Fast food as global metaphor : sociocultural perspectives on fast food globalization 1970s-2010s -- Of burgers and bees : corporate fast food in the Philippines, 1980s-2010s -- A tale of two local fast food scenes : corporate fast food in Dagupan City, Pangasinan and San Fernando City, La Union 1980s-2010s -- The young and the hungry : fast food and children 2000s-2010s -- Jollibesity! : intersections of fast food, health, nutrition, and obesity 2000s-2010s
Summary
Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino
Bibliography
Includes bibliographical references and index
Notes
Online resource; title from digital title page (viewed on January 16, 2018)
