Silica Glass is a U.S.-based manufacturer of glass fiber products. Silica is faced with declining intra-firm sales, and is attempting to secure growth in sales through its primary developing market-- Europe. A small firm in former East Germany is a potential competitor, particularly in the European market, but currently possesses inferior technology and market savvy. Silica believes that if it acquires the German firm it will be able to establish a foothold in the European market and simultaneously acquire a long-term potential competitor
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