TRI*M: Generating Insight, Traction and Credibility at Comet; Quality Management and Customer Retention; How to Use TRI*M in a Six Sigma Project; Public Sector TRI*M -- Helping to Deliver Best Value; Customer Satisfaction with Commerzbank's Retail Banking; The Czech Beer Market: A Brief Introduction -- Understanding Consumers and Customer Needs; Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication; Customer Satisfaction and Retention Improves with Six Sigma; Focus on Loyalty
Summary
"Third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customised specifically to companies' requirements to fulfil their long term business goals. Actively managing internal (employees) and external (customers, shareholder) stakeholders is crucial for companies' success nowadays. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method taht analyses and limits process variation) in conjunction with the TRI*M methodology. The reader will benefit from insights into planning and implementing successful Stakeholder Management strategies - be it for employees, customers or for focused communication strategies."--Jacket
