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Book Cover
E-book
Author Sengupta, Debashish, author

Title The life of Y : engaging millennials as employees and consumers / Debashish Sengupta
Published Thousand Oaks, California : SAGE Publications Inc., 2018
©2018

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Description 1 online resource (xx, 286 pages)
Contents Foreword -- Preface -- Acknowlegements -- The misunderstood generation! -- Understanding millennials -- Emotional and social wellness paradox -- Material wellness paradox -- Physiological wellness paradox -- Paradoxical life and happiness reversal -- The new rule of engagement -- Engaging millennials at the workplace -- Engaging millennials at the marketplace -- Engaging millennials in the society -- Corporate leadership and the future of millennial engagement -- References
Summary A fascinating eye-opener into the Life of Generation Y!
Bibliography Includes bibliographical references
Notes Online resource; title from digital title page (viewed on March 12, 2018)
Subject Generation Y -- Employment -- India
Employee motivation -- India
Personnel management -- India
Generation Y -- Mental health
SOCIAL SCIENCE -- Discrimination & Race Relations.
SOCIAL SCIENCE -- Minority Studies.
Employee motivation
Personnel management
India
Form Electronic book
LC no. 2017037895
ISBN 938660275X
9789386602756