Limit search to available items
Book Cover
E-book
Author Johnson, David K., author.

Title Buying gay : how physique entrepreneurs sparked a movement / David K. Johnson
Published New York : Columbia University Press, [2019]

Copies

Description 1 online resource (xvi, 308 pages) : illustrations
Series Columbia studies in the history of U.S. capitalism
Columbia studies in the history of U.S. capitalism.
Contents Introduction -- Emerging from the muscle magazines: Bob Mizer's Athletic Model Guild -- Selling gay books: Donald Webster Cory's "business with a conscience" -- The Grecian Guild: imagining a gay past, and future -- "I want a pen pal!:" Postmaster General Arthur Summerfield and the Adonis Male Club -- Defending a naked boy: Lynn Womack at the Supreme Court -- Consolidating the market: DSI of Minneapolis -- The physique legacy
Summary David K. Johnson tells the story of the physique magazine produced by and for gay men to show how gay commerce was not a byproduct of the gay-rights movement but an important catalyst for it. He offers a vivid look into the lives of physique entrepreneurs and their customers, presenting a wealth of illustrations
Bibliography Includes bibliographical references and index
Notes In English
Description based on online resource, title from digital title page (viewed on August 6, 2020)
Subject Gay men -- United States -- History
Gay erotica -- United States -- History
Bodybuilding -- United States -- Periodicals -- History
Gay consumers -- United States -- History
Gay business enterprises -- United States -- History
Gay rights -- United States -- History
POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
SOCIAL SCIENCE -- Anthropology -- Cultural.
SOCIAL SCIENCE -- Popular Culture.
BUSINESS & ECONOMICS -- Corporate & Business History.
Gay business enterprises
Gay consumers
Gay erotica
Gay men
Gay rights
Gay rights
United States
Genre/Form History
Form Electronic book
LC no. 2018037924
ISBN 9780231548175
0231548176