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Book Cover
Author Gavin, William F., author.

Title Speechwright : an insider's take on political rhetoric / William F. Gavin
Published East Lansing : Michigan State University Press, [2011]


Description 1 online resource (xxii, 149 pages)
Contents A speech at the beach -- A speechwright's education -- Becoming a speechwright -- On the campaign trail -- The White House -- A brief bureaucratic interlude -- Jim Buckley and Ronald Reagan -- Bob Michel, man of the House -- Working with the Gipper, again -- Getting the job done
Summary For almost thirty years, William F. Gavin wrote speeches at the highest levels of government. Speechwright is his insider's view of politics, a shrewd critique of presidential and congressional rhetoric, and a personal look at the political leaders for whom he wrote speeches. While serving President Richard Nixon and candidate Ronald Reagan, Gavin advocated for "working rhetoric"--Well-crafted, clear, hard-hitting arguments that did not off er visions of the unattainable, but instead limited political discourse to achievable ends reached through practical means. Filled with hard-earned wisdom about politics and its discontents, Speechwright describes Gavin's successes, his failures, and his call for political rhetoric built on strong argument rather than the mere search for eloquence
Notes Print version record
Subject Gavin, William F.
Gavin, William F.
Communication in politics -- United States -- History -- 20th century
Rhetoric -- Political aspects -- United States -- History -- 20th century
Speechwriting -- United States -- History -- 20th century
Speechwriters -- United States -- Biography
LANGUAGE ARTS & DISCIPLINES -- Composition & Creative Writing.
REFERENCE -- Writing Skills.
Communication in politics
Politics and government
Rhetoric -- Political aspects
United States -- Politics and government -- 1945-1989.
United States
Genre/Form Biographies
Form Electronic book
ISBN 9781609172350