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Book Cover
E-book
Author Markovich, Sarit, author

Title M-Changa : leveraging Kenya's mobile money market for community fundraising / Sarit Markovich & Nilima Achwal
Published [London] : SAGE, 2016

Copies

Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary M-Changa was one of the fastest-growing fundraising platforms in Kenya, allowing Kenyans to use text messages on their mobile phones to send, receive, and track donated funds as well as solicit donations from family and friends. The young cofounders, Kyai Mullei and David Mark, had grown the company quickly by leveraging partnerships with large banks, mobile money operators, and NGOs. By April 2015, M-Changa had a team of five people serving 25,000 users. Now, it stood at a crossroads. M-Changa's board members had expressed concern that its multitude of partnerships may have spread the company too thin. The board urged Mullei and Mark to focus on the partnerships that would reap the most value for the company in the long run. This case study asks if M-Changa pursue partnerships?
Notes Originally Published in: Markovich, S., & Achwal, N. (2015). M-Changa: Leveraging Kenya's Mobile Money Market for Community Fundraising. 5-215-252. Evanston, IL: Kellogg School of Management, Northwestern University
Online resource; title from home page (viewed on April 29, 2016)
Subject M-Changa (Firm)
Fund raising -- Management -- Case studies
Partnership -- Case studies
Strategic planning -- Case studies
Business planning -- Case studies
Corporations -- Growth -- Case studies
Business planning.
Corporations -- Growth.
Fund raising -- Management.
Partnership.
Strategic planning.
Genre/Form Case studies.
Form Electronic book
Author Achwal, Nilima, author
ISBN 9781473970274
147397027X