Title Fred. Olsen cruise lines : a case study in researching older consumers / Janet Kiddle

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (6 min.) : color, sound) Series Business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary The case study reviews research conducted on older Fred. Olsen Cruise Line customers. Research focused on consumers' age-related needs and preferences, and was used to craft a marketing strategy which allowed these customers to experience the brand before even stepping aboard Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Researching the older consumer Title from title frames Subject Fred. Olsen Cruise Lines -- Case studies Branding (Marketing) Marketing research. Marketing -- Case studies Older consumers. branding. Branding (Marketing) Marketing. Marketing research. Older consumers. Genre/Form Case studies. Form Streaming video

Other Titles Researching the older consumer Researching the older consumer Researching the older consumer

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