Machine generated contents note: pt. I CONTEXTS -- 1.The emergence of a new type of hero: British and French contexts -- 2.Imperial heroes and the market I: the printed world -- 3.Imperial heroes and the market II: the audiovisual world -- pt. II USES -- 4.Imperial heroes and domestic politics -- 5.Cross-Channel entente? The values embodied by imperial heroes -- pt. III CASE STUDIES -- 6.The creation of the Marchand legend, 1895-1906 -- 7.George Warrington Steevens, Blackwood Publishers and the making of With Kitchener to Khartoum