Title Successfully doing business/marketing in Eastern Europe / by V.H. Manek Kirpalani, Lechoslaw Garbarski, and Eredener Kaynak

Published New York : Routledge, 2009

Copies

Location	Call no.	Vol.	Availability
MELB	330.947 Kir/Sdb		AVAILABLE

Description xvi, 226 pages : illustrations, map ; 24 cm Series Routledge studies in international business and the world economy ; 46 Routledge studies in international business and the world economy ; 46 Contents Contents: Central Eastern Europe, Russia, and the Ukraine : economic and socio demographic / V.H. Manek Kirpalani -- Regional economic and marketing structure / V.H. Manek Kirpalani -- Consumer behavior / L. Garbarski -- Industrial policy / A. Nowak and V.H. Manek Kirpalani -- Marketing evolution in transition economies / R. Glowacki and G. Karasiewicz -- Education evolution : the case of Leon Kozminski Academy of Entrepreneurship and Management / L. Garbarski -- Product cases from Eastern Europe / V.H. Manek Kirpalani and Leon Kozminski -- The Stockmann Department Store penetration of Russia / H. Seristo -- NK Cables invades Eastern Europe / Peter Gabrielsson and Mika Gabrielsson -- Shadow economy : the Hungarian case / Istvan Molnar and Pal Belyo Bibliography Includes bibliographical references and index SUBJECT Europe, Eastern -- Commerce http://id.loc.gov/authorities/subjects/sh2008114970 -- Handbooks, manuals, etc. http://id.loc.gov/authorities/subjects/sh99001300 Europe, Central http://id.loc.gov/authorities/subjects/sh85021901 -- Commerce http://id.loc.gov/authorities/subjects/sh99001412 -- Handbooks, manuals, etc. http://id.loc.gov/authorities/subjects/sh99001300 Former Soviet republics http://id.loc.gov/authorities/subjects/sh92002682 -- Commerce http://id.loc.gov/authorities/subjects/sh99001412 -- Handbooks, manuals, etc. http://id.loc.gov/authorities/subjects/sh99001300 Genre/Form Handbooks and manuals. Author Garbarski, Lechosław. Kaynak, Erdener. LC no. 2008025405 ISBN 9780789032720 acidfree paper 0789032724 acid-free paper

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