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E-book
Author Morrison, Allen J.

Title Hush Puppies Chile / prepared by professor Allen J. Morrison
Published [Glendale, AZ] : Thunderbird, The American Graduate School of International Management, ©1993

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Description 1 online resource (18 pages) : illustrations
Series International business online (text)
Thunderbird case series
Summary The Hush Puppies Chile case focuses on the internationalization opportunities facing a successful, integrated footwear manufacturer/retailer based in Santiago, Chile. The highly successful company, which licenses the Hush Puppies brand, has begun a number of international initiatives and must now determine how best to exploit its resources in the future. Ricardo Swett, the family appointed manager of Hush Puppy Chile, must recommend which alternative is most appropriate and how fast to proceed
Notes Title from resource description page (viewed July 24, 2014)
Thunderbird case number: A07-97-0022
This edition in English
Subject Footwear industry -- Chile -- Planning -- Case studies
Footwear industry -- Planning.
Chile.
Genre/Form Case studies.
Form Electronic book
Author Thunderbird, The American Graduate School of International Management.