| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
This case study investigates the key competitive advantages, marketing strategies, and challenges of Foodpanda, an online food delivery service in Bangladesh. Foodpanda operates globally and started operations in Bangladesh in 2013, currently operating in Dhaka, Chittagong, and Sylhet. Online food delivery service has a huge potential in Bangladesh with the rapid growth of e-commerce and extensive use of social media sites such as Facebook and Instagram. The target customer groups are busy urban people. With changing food habits in society, high internet usage, and a mobile based easy ordering system, the future of Foodpanda seems promising. However, Foodpanda is facing fierce competition from local players in the market, mainly HungryNaki. This case highlights how Foodpanda is focusing on various strategies to: (1) retain their market share, (2) deliver food on time through busy city traffic, and (3) be more aggressive in addressing the competition |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Foodpanda -- Case studies
|
|
Electronic commerce -- Case studies
|
|
Food industry and trade -- Case studies
|
|
Electronic commerce
|
|
Food industry and trade
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Ahmed, Asma, author
|
| ISBN |
9781526444561 |
|
1526444569 |
|
