| Description |
1 online resource |
| Series |
Woodhead Publishing series in food science, technology and nutrition |
|
Woodhead Publishing in food science, technology, and nutrition.
|
| Summary |
Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (EBSCO, viewed December 3, 2018) |
| Subject |
Food industry and trade -- Marketing -- Case studies
|
|
Food preferences -- Research -- Case studies
|
|
TECHNOLOGY & ENGINEERING -- Food Science.
|
|
Food industry and trade -- Marketing
|
|
Food preferences -- Research
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Cavicchi, Alessio, editor.
|
|
Santini, Cristina, editor.
|
| ISBN |
9780081010464 |
|
008101046X |
|
